Mike is a former journalist who caught the retail bug and has been writing and producing stories about ecommerce, the economy and fraud for nearly a decade. He’s a marketing writer who believes humans are allergic to marketing when it's obvious, intrusive and just like what every other marketer is doing. He hopes this podcast can build a community that shares ideas and insights that make everyone’s life better. And if we all have a little fun along the way, he’s OK with that.