Brigette Korney: Former Groupon Senior Director, Payments & Fraud

Gen AI and advancing technology is the key to customer experience — and a fraudster’s success

Bridget Korney has seen and driven a lot of change at Groupon, an ecommerce pioneer that has survived and thrived for 15 years. Korney dropped in on The Fearless Commerce podcast to trace her 13-year career at Groupon and offer some insights for those looking to emulate her success. Korney also had plenty to offer those working in ecommerce, including how to operationalize the notion of putting the customer first, how rapidly evolving technology is making fraud and risk management more challenging and why — despite her professional success — she still fears falling on her face.

—


This is The Fearless Commerce podcast, a regular plunge into understanding why commerce leaders do what they do and how they managed to embrace fearlessness in the face of retail.

Signifyd